Background
Allo Mate is a London based lifestyle and clothing brand that champion clean and positive content for urban communities. Spearheaded by award-winning rap artist Guvna B. The brief was to design and develop an e-commerce website that was easy to use and worked cohesively with the brand.
![Allo Mate Screenshot Collection 1](https://www.nathanbankhead.co/wp-content/uploads/2018/06/allo-mate-screenshot-collection-1.png)
Approach
I looked at competitors and researched best practices for fashion e-commerce before coming up with the initial designs. My focus was on making the site as intuitive as possible in order to make the users journey simple and concise.
![Allo Mate Desktop Screenshot 1](https://www.nathanbankhead.co/wp-content/uploads/2018/06/allo-mate-desktop-screenshot-1.png)
![Allo Mate Desktop Screenshot 2](https://www.nathanbankhead.co/wp-content/uploads/2018/06/allo-mate-desktop-screenshot-2.png)
![Allo Mate Desktop Screenshot 3](https://www.nathanbankhead.co/wp-content/uploads/2018/06/allo-mate-desktop-screenshot-3.png)
![Allo Mate Desktop Screenshot 4](https://www.nathanbankhead.co/wp-content/uploads/2018/06/allo-mate-desktop-screenshot-4.png)
Outcome
Custom Design
Built with WordPress
Blog Functionality
Mailchimp Sign Up
Woocommerce
Encrypted and Secure
Adapts to All Devices