Allo Mate is a London based lifestyle and clothing brand that champion clean and positive content for urban communities. Spearheaded by award-winning rap artist Guvna B. The brief was to design and develop an e-commerce website that was easy to use and worked cohesively with the brand.
I looked at competitors and researched best practices for fashion e-commerce before coming up with the initial designs. My focus was on making the site as intuitive as possible in order to make the users journey simple and concise.
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