Background
Allo Mate is a London based lifestyle and clothing brand that champion clean and positive content for urban communities. Spearheaded by award-winning rap artist Guvna B. The brief was to design and develop an e-commerce website that was easy to use and worked cohesively with the brand.

Approach
I looked at competitors and researched best practices for fashion e-commerce before coming up with the initial designs. My focus was on making the site as intuitive as possible in order to make the users journey simple and concise.




Outcome
Custom Design
Built with WordPress
Blog Functionality
Mailchimp Sign Up
Woocommerce
Encrypted and Secure
Adapts to All Devices